Let's move from vision to action.
The Strategic Compass aligns priorities across WVU campuses, colleges, schools, and units so that day-to-day work and long-term investments stay focused on what matters most.
Mission Statement
At WVU, pride in our land-grant mission runs deep, success is earned, and life-changing experiences prepare Mountaineers to serve others and lead in West Virginia and the world. Your bold future starts here. Let's Go!
Guiding Principles
The Guiding Principles describe how the WVU community puts strategy into practice. They serve as practical guideposts that shape decision-making, accountability, and daily work across the institution.
L – Lead with Pride
Celebrate our achievements and share compelling stories that showcase our impact and strengthen our connection to the communities we serve.
E – Empower through Education
Advance education that unlocks everyone’s potential, strengthens communities, and drives progress across West Virginia and the region.
T – Transform Lives
Be the catalyst that transforms lives through lifelong learning, groundbreaking discoveries, improved health and well-being in partnership with WVU Medicine, meaningful service, and extraordinary experiences.
S – Stake Our Claim
Establish the University as a national model for the 21st-century land-grant—where teaching, research, and service intersect to create positive change.
G – Grow Our Reach
Expand the University’s reach by building new partnerships, broadening access to education, and extending our impact across regions and borders.
O – Outperform Our Competition
Through efficiencies, proactive strategies, and targeted investments, we will outperform our competition.
Foundations
The foundations provide the people, resources, systems, and credibility necessary to advance every strategic priority and ensure WVU’s long-term success.
People and Culture
Champion a people-first culture that drives high performance, rewards excellence, and empowers individuals to grow, lead, and succeed.
Finance
Ensure long-term financial strength and agility through strategic investment, revenue diversification, and resource optimization.
Core Infrastructure
Modernize and align our infrastructure, technology, and administrative services to efficiently support the academic, research, and outreach mission of WVU.
Institutional Reputation
Elevate WVU’s national and global reputation by demonstrating impact, advancing academic excellence, and telling a compelling story.
Strategic Priorities and Goals
Together, we lead the way forward by preparing learners, advancing knowledge, improving lives, and serving the public good.
Education
Prepare learners to be successful
Discovery
Solve real problems
Health
Improve health and well-being
Service
Empower individuals and communities to thrive
Experiences
Deliver extraordinary experiences
Dive deeper into our strategic priorities and goals.
We encourage you to engage with the goals and identify where new ideas, energy, and effort can make a difference. Share your thoughts.
Defined by Our Impact
At WVU, our land-grant mission is more than a legacy – it’s a calling.